Commissioned by Jaguar Italy, the Italian dealer of Jaguar Cars, the XK E-Type Anniversary Edition was a limited production variant of the XK built to commemorate the 50th anniversary of the E-Type. Unveiled in 2011, the car features special Black Cherry Colour along with a black bonnet and 19-inch Tamana heritage alloy wheels with red Jaguar badging. Other exterior features include chrome bits on the front grille, wing mirrors, air intakes and window surrounds. The interior featured unique upholstery in Ivory and Charcoal leather along with a special "Jaguar Heritage" logo on the headrest, and aluminium inserts in "Engine Spin" finish. All of the 50 customers purchasing the cars were given an opportunity to drive the E-Type for one week. Also in other countries this XK E-Type Anniversary Edition (E50) was sold to customers in limited volume. In Switzerland 50 units of XK E50 edition cars were sold, 25 coupés and 25 convertibles. The XK E50 cars have an additional "E50" badge on the left side of the boot lid, just below the standard "XK" badge.